Harness your Employee Voices for Employer Brand Activation
Having a strong Employer Brand undoubtedly gives your company a competitive advantage when recruiting.
Halving your cost-per-hire, doubling your hiring speed, and a 50% increase in qualified candidates are some of the reported outcomes. Whether you’re turned on by those kind of recruitment metrics or not, the fact remains: in a candidate-led recruitment market, the battle to recruit the best talent is often won or lost well before your recruitment team go to market with a new vacancy.
If you have a weak employer brand, you’re fighting an uphill battle when the time comes to recruit.
Power to your People
Now, more than ever before, people are buying from people – not companies. Just think about the way we trust consumer reviews on Amazon, TripAdvisor, Airbnb, Glassdoor etc. It’s reported that 80% of people trust individuals over companies.
Not only that, while company updates have dropped to the bottom if the timeline, personal posts are being prioritised. This is currently the case across LinkedIn, Facebook & Instagram.
So, whether you like it or not, if you want to succeed in the current social landscape (with or without additional PPC budgets) you need to harness the power of your employee voices. Reports from companies with advocacy programmes in place suggest that even a small team of ‘advocates’ across the business can deliver 10X reach on social media.
Follow the slides and use the supporting notes for a step-by-step guide to WHY employee advocacy is on the rise, and HOW you can take your employees on the ‘Advocate Journey’.
 | Employee Advocacy Evolution of Employee Advocacy.pptx (35.78MB) |
| Evolution of Employee Advocacy.pptx (35.78MB) |
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